Rebranding is defined as create a new brand image for your current brand and relaunch your current brand with a new image to the market. The usual purpose of rebranding is to influence your potential customers to choose your brand over your opponent brand with a new look. Before you start rebranding, you need to identify a few steps before you launch your new brand image.
There are a few steps that you should have done before you launch your brand again:
1. Research and differentiate your brand compare to others
Before you go for rebranding, remember to do some research to investigate more on what your potential customers prefer. It is very important to understand their needs before you relaunch your brand again. Do not make the same mistakes from the past. Differentiate your brand compare to others by listing down the products and services that can only be found from your brand.
2. Write a unique and catchy slogan
Your slogan is your identity. Make it simple yet special to brainwash your potential customers. Try to limit your slogan to be less than 10 words. Summarise your messages into only one powerful sentence.
3. Define your brand identity
You need to define your brand before you can launch your brand with a new image and identity. Define what your brand’s main selling points along with your brand’s vision and mission to allow the audiences to understand more about your company and brand.
If you need assistance in rebranding, you are welcome to contact branding agency Malaysia for more details.